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Every beauty professional should make a commitment  to continuing education; it is important for you,it is important for your business and it is important for your client! Continuing education helps establish one’s credibility in the beauty field and keeps you motivated. These trade shows give you the opportunity to get education from leading companies in the beauty industry, they also showcases product technologies and, you get to experience many nationally recognized industry leaders that come to share their knowledge and expertises with you. As the beauty industry evolves so should you and always love what you do.Image
 
Here are the upcoming classes for 2014. you are sure to find one near you.
 
 
  • INTERNATIONAL BEAUTY SHOW (IBS)
             Las Vegas June 21-23, 2014
             New York March 9-11, 2014
  • America’s Beauty Show (ABS)
     Chicago, serves the global salon community by focusing on enhancing the careers of professionals

     March 22-24, 2014 at McCormick Place West in downtown

 

 
  • THE MAKEUP SHOW for Makeup Artists Hair Stylists Face & Body Painters Photographers and more
                Los Angeles March 1-2
                New York May 4-5
                Dallas September 27-28
                Orlando November 15-16
 
 
  • PREMIERE BEAUTY SHOW  on of the largest  beauty shows in the industry, providing education for hair, nail and skincare professionals.
                Orlando May 31 to June 2, 2014
                Premiere Day Spa May 31 to June 2, 2014
                Columbus, Ohio October 12-13, 2014
                Birmingham, Alabama October 19-20, 2014
 
 
  • Cosmoprof working with our industry partners across the globe, PBA produces the largest business-to-business trade event to allow professionals the opportunity to network. July 13-15, 2014 Las Vegas Mandalay Bay Convention Center
 
  • HCDS Business seminars for salon owners and managers- April Toronto, June  Palm Springs, July Las Vegas, September Orlando

 

  • IHS  multicultural educational trade show  New Jersey expo center May 18-19

 

You can get more information on classes near you from your distributors or professional supply stores.

M.P. Continue Reading »

Each year, millions of people set personal resolutions at the start of a new year – maybe to set out to lose weight, quit smoking, read more, start a new exercise program! Most of the time, these resolutions are focused on helping us to embrace more positive, healthy habits and let go of less positive and more detrimental practices.

Have you done that for your salon this year? Every business has some strategies that are working and others that either need fine-tuning or possibly should be tossed out or re-thought altogether! Does that sound like your salon? 

Here are some things to keep in mind as you set your salon’s New Year’s Resolutions for 2013:

  1. Ensure you can measure. If you are setting new business goals for your salon, make certain you have a way to gauge how you’re doing at any point in the year. What metrics can you put in place to analyze where you are in achieving your goal and how far you have left in the journey?
  2. Share resolutions with others who can support your efforts. When you set a personal goal to exercise more, have you noticed that if you tell good friends or family, they are more likely to encourage you or hold you accountable to get out there and join them for a walk when invited? Accountability can be the key to your successfully tackling a resolution, so be sure that others who play a key role in your salon’s success are privy to your business resolutions for this year and what they can do to support your objectives.
  3. Set realistic expectations. You know the reality that is your business. Is setting a lofty revenue figure five times what your salon made in 2012 a realistic goal? What kinds of changes that have been made or will be made in the near future will impact these goals you may set? Keep in mind that setting ambitious but achievable goals that enable you build milestone upon milestone can create a foundation for success for years to come. Give yourself the necessary time and small achievements to reach those major victories.
  4. Note the impact your resolutions and quest to achieve them has on others. As you get other people involved in helping you tackle your salon’s resolutions – such as managers in your shop or the stylists themselves – take stock in their attitudes and actions as they relate to their efforts in helping you with these resolutions. Has the resolution infused enthusiasm or dampened spirits? Are your staff members more motivated than in the past or do they seem wary or confused about what you are trying to accomplish? Their spirit and energy will impact how you will do, so it’s important to catch any conflict or misunderstanding early on to ensure your whole team is on board with similar goals and expectations.
  5. Assess as you go. Put in place pre-determined markers when you will evaluate where you are with your goals – not just the measurable results and progress noted in #1 but also the process itself. How is that aspect of your resolutions going? Do you still feel enthusiastic about the resolutions you wish to conquer? If not, why? What has changed in your outlook or circumstances that may have impacted your drive to succeed in tackling them?

Cheers to you and your team for a happy, prosperous 2013! And good luck in your own efforts to achieve your salon business’s resolutions.

As you look ahead to the new year, this is a wonderful time to assess where your salon has been during this past year. For many business owners, 2012 continued to be a challenging year economically although there have been some promising signs with a slight rise in hiring and new businesses launching. What kinds of challenges did you face this year and how did you overcome them?

For some of our friends, it may have been natural disasters and environmental circumstances which came into play to impact their business locations or communities. On the East Coast, 2012 meant extreme weather from excessive rain to the devastation left behind with Hurricane Sandy. The midwest saw some of the hottest temperatures on record and severe drought. Out west, some of our industry’s members found their communities battling fires and earthquakes which left lingering long-term impact on the marketplace. There were even a few very sad news stories where salons were left to recuperate from the loss of staff or clientele in the aftermath of horrendous crimes taking place on their premises.

We can never anticipate such natural disasters and tragic events that can completely change our lives and in the case of our businesses, impact them and their future for years to come. What we can do is learn from lessons conveyed to us along the way and take the reins of our own goals, plotting steps to where we want to get to next in response to all that we’ve faced and overcome.

So if you are still in business and planning to continue into 2013, first we say – congratulations. You join your fellow industry survivors. Now, what’s next? This is a good time to reflect on 2012 – what you did right and where you could improve going forward. Ask yourself these 10 important questions and answer them honestly: 

  1. If I look back at the past year, what victories can my salon celebrate?
  2. For those events that I consider mistakes or failures, what could I have done differently and how can I prevent these events from happening in the future?
  3. What were some surprises that arrived this year and resulted in unexpected benefits or value to my salon?
  4. What were some unexpected challenges that arrived and posed a threat to my salon business in some way?
  5. What were my salon’s goals coming into 2012 and how well did we do at achieving them?
  6. For any of those 2012 goals we were not able to accomplish, what were the reasons?
  7. For those 2012 goals we did achieve, how did we make that happen?
  8.  What would I like the salon to look like at this same time next year – in terms of bottom line, size of staff and clientele, services and products offered, reputation, business rank locally and physical location?
  9. What steps do I need to take in 2013 to make #8 happen?

10. What methods of accountability can I put in place to keep me and my salon on task toward meeting 2013 goals?

When setting up your new salon business, you’re faced with so many crucial decisions to make as a business owner. One of the most critical decisions is where to set up your new business. We’ve gathered some helpful tips from business resources for considerations to keep in mind when making that all-important decision on where to establish your new business.

Please feel free to chime in with your observations and suggestions based on your own experience so that others can learn from those lessons.

  • Know your business needs before picking the place. The U.S. Small Business Administration suggests that you first assess local surrounding businesses in an area you’re considering (especially competing businesses) and the availability of an appropriately skilled labor force in that area to fill the positions you will be offering. Similarly, it will be important for suppliers and customers to find you so will this new location be easily accessible for them?

 

  • Understand the cost of doing business there. Writer Scott Allen of About.com’s Entrepreneurs Guide reminds business owners to do their homework and gather all important information regarding city, county state, and sales tax rates for their prospective area. And gather the necessary figures, because numbers don’t lie. What is the mean income of the customers in that area? How high will your overhead be to do business there? Would running a business here be feasible to your bottom line?

 

  • Educate yourself about local licensing requirements. Erica Swallow of Forbes points out that business owners should have a good handle on licensing and certification requirements in the area so they understand going forward what will be required not only for application in an area but for renewal down the road once that business is established including the cost to continue doing business in that district.

 

  • Ensure the location gives you the space and capabilities to do what you need to do in your business. Sometimes business owners can fall in love with a space because of its physical proximity to other great shopping and dining areas to draw customers but upon closer inspection, they soon realize that the space itself is too small for them to truly do what is needed for their business or maybe the way it is currently setup with layout or wiring is not conducive to their needs. The website NOLO Law for All recommends assessing a few key elements of any space like communications wiring, electricity and air conditioning, available parking, and zoning laws. Don’t learn all of this after you have already fallen in love with a location. Make gathering that pertinent information part of the initial legwork.

In light of the recent devastation caused by Hurricane Sandy to much of NYC and its many boroughs, the state of New Jersey and surrounding areas, we thought it might be a good time to gather and share some information about disaster relief efforts in place to support the salon community.

  • Did you know that the Professional Beauty Association (PBA) established a relief fund well over 50 years ago in anticipation of events like Sandy? The PBA set up its Disaster Relief Fund back in 1955 to help beauty professionals and salon/spa owners to bounce back after a natural disaster, and when necessary, to build again. Salon professionals can apply for relief from natural disasters by completing the following PBA Disaster Relief Form. For information about this fund and how you can get involved to contribute to it and help your peers in other parts of the country,  read more about it here.
  • Recently, the company Farouk Systems announced that it would be launching disaster recovery efforts of its own to provide supply support to members of the salon community who may have experienced significant losses in their available supplies to continue operating. The company has pledged to donate $1 million of their CHI and BioSilk products in the form of product kits and styling tools to salons attempting to reopen their doors in some of the hardest hit regions of New York and New Jersey. To get additional details about this latest salon support initiative from Farouk Systems, click here to read more.
  • Similarly, Regis Corporation is putting efforts in place to support salons throughout the region, as well, by getting supplies into the hands of those businesses trying to operate but unable to do so due to damaged products or a lack of available supplies. The company estimates that 560 salons have been impacted and that of these, as many as 475 have already been able to re-open. In addition to supplies, Regis Corporation is donating funds to American Red Cross relief efforts. To learn more about Regis’s relief distribution efforts, click here for their recent announcement.

Do you know of some other campaigns in motion as a result of Hurricane Sandy – on a local or national level? Please share here any news of other fundraisers, drives or other disaster recovery efforts you are aware of to specifically support our salon community. And for all of our community members who are located in the northeast, you are on our minds and in our hearts right now.

In the past, we have watched members of our community survive devastating wildfires, earthquakes and hurricanes from deep in the heart of Florida, the multi-state Gulfcoast region and now our friends along the Atlantic Coast. We are thinking of you and sending positive thoughts and our support your way, in whatever form we can.

This past weekend, some of the remaining larger beauty industry shows took place as Vegas Beauty Unbound in Las Vegas and Premiere Birmingham hosted shows for hair and beauty salon professionals and business owners. We offer a short list of some key, international and U.S. beauty industry events remaining this year and taking us into 2013. Now is the time to start planning your salon team’s future event participation and attendance. Check links below for show details.

As you look ahead to plan your salon’s upcoming industry event participation, be sure to consider the following aspects.

  1. Resources available. How much of your annual training budget can you allocate to attend such industry-wide events?
  2. Your view of the value and return on investment from attending previous tradeshows or educational conferences. In the past, have you been able to point to specific benefits your business or individual team members have gained from the experience?
  3. Historical evidence. What events have you found to be most helpful to your salon team in previous years? Do you take substantial notes or feedback from your team following an event? If you will be attending shows this year, it is good to put these kinds of metrics in place before they go so you set the expectations for each member attending that you will be seeking specific feedback upon their return.
  4. Diversity of content. Are you planning a calendar of event participation that will cover a broad range of educational topics and vendors? Or will you simply be seeing the same vendors and subjects from show to show? Make your visits worth your time and money.
  5. Participation across team members and the power of sharing. Could you send smaller groups of team members to attend different tradeshows from other sets during the year have teams report back to all the information learned and materials/samples picked up at the event? Some salon owners may think that they need to send all of their key team members to the same show, but consider breaking groups into teams and spreading your salon’s reach without added expenses for one show.

 What other criteria do you use in selecting tradeshow events for your salon to attend? We’d love to hear from you at shearthelove@gmail.com.

When you launched your company a few years ago or maybe even five or more years ago, your primary goals were likely to accrue as many clients as possible, garner positive word of mouth for your salon and make money doing what you loved most…sound familiar? But as time passed, it may have become evident that running your salon involves many more factors and elements to balance and take into consideration than you probably anticipated.

As you take steps to grow your business, this balancing act can be complex and frankly, a little frightening at times – we’re picturing one of those circus acts where the guy juggles sharp-edged cleavers or lit torches, and it may feel that way sometimes. But if you make every effort to ensure you remain in a conscious place and proactive and not operating on auto-pilot or reactive, you will see that you have the power to lay out your plan for growth and determine just where you want to go and how far.

So what are some things you should consider when setting a course for your salon business’s future?

  • Bottom line. Or perhaps as it is better known: profitability. It’s important to have a vision but don’t lose sight of the fact that it costs to get to that vision. Based on the size of the staff and other resources you’re already committed to on a monthly basis, chart a growth plan that is going to support, not work against, your goal to be profitable. Sometimes, business owners have the best intentions and set an aggressive marketing plan to grow their business, not taking into account the risk they place upon their entire operation to do so. Be methodical in mapping out your marketing strategies so you can still cover those expenses necessary to keep your day-to-day operations running smoothly.
  • Ability to manage new growth. So you want to become the biggest, most successful salon in your community? Okay, let’s say that you do manage to create the fervor in the public to stir up this business and drive them back as repeat customers — can your current setup handle it? Consider breaking out your growth strategies incrementally allowing for your operation to coincide its expansion in those areas as needed (stylists, management, space, etc.) Be prepared to make those hard decisions by having a plan in place but take your own growth one step at a time as you gauge any shift toward increased demand.
  • Other relevant voices. Assuming you are the sole owner, it can be tempting to operate in a vacuum but there are likely people in your operations who can offer valuable information and guidance. Be sure to invite those other voices into that conversation as you determine strategies and set timelines, even if you are the ultimate decision-maker. There is one thing worse than not charting your own course for growth and that is having the resources available to help you do so and not using them. They have the potential to help you avoid pitfalls and take advantage of ripe opportunities that perhaps you can’t see but a team member might more easily identify for you.
  • Metrics in place. Keeping your costs and profit margins in mind, preparing yourself for growth by understanding how you’ll manage it and including other insightful voices into a conversation about growth are all well and good, but once you set a plan for growth in motion, how will you know when you succeed? Set milestones to check your progress as you go and determine what you should be seeing at those checkpoints in your business. Figure out what are the most meaningful ways to measure your success along the way – maybe it’s straight revenue focus on a daily, weekly or monthly basis. Perhaps, you will want to examine dollars spent per customer to operate or the growth rate of repeat business measured on a weekly or monthly basis. It’s wise to have several measurements in place to see your business from multiple perspectives – consider it a 3-D version of your salon’s success. Take the time on the front-end to determine these metrics so as you operate, it’s a simple matter of mathematics and tracking your progress regularly to give you a clear picture of how well your salon is meeting those growth goals.

For those of you who have been in business for a longer period of time, what have been some other best practices and growth strategies that have enabled you to be in control of your salon’s future? We’d love to hear from you, so please feel free to share.